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Alcohol reduction – community strategies

Most Albertans use alcohol responsibly, but some are not always able to.1 Alcohol consumption increases the risk of many chronic diseases including certain types of cancer.2 Did you know that in 2012, approximately 620 cancer cases diagnosed in Alberta were linked to alcohol use?2

Responsible alcohol use is not only a matter of personal choice, it can also be positively influenced by our environments. 

When our communities implement multi-component community-wide interventions, they are better able to strengthen four action areas: the social environment, the physical environment, the economic environment and the policy environment. These action areas are supported by community leadership and learning from experience.

Multi-component community-wide interventions that create the conditions for responsible alcohol use might involve increasing the price of alcohol in the community, along with public awareness and education on the importance of drinking responsibly.

Although multi-component community-wide interventions are ideal, communities need to start where they are at! This may mean starting with one strategy, environment or setting and then building on it as you move towards thinking broadly about reducing alcohol misuse.

Ways to take action

All of the evidence-informed strategies are tried, tested and useful strategies that are based on current research. See the methods section for more information on how these strategies were developed.